May 12, 2010

In This Post, I Use the Word "Plethora"

Thus far, I have collected a plethora of advertisements and displayed them on ads gone awol in the hopes that you people get the drift. Advertising has stepped outside of its comfort zone. We have come a long way- from the catchy jingle of the first Coca-cola commercial to condom commercials being banned from T.V. Advertising has changed since it started and will continue to evolve as time creeps forward.
For emxample, it is no longer unacceptable for awkward situations to occur. The itchy feeling you get in awkward situations, has now become a selling point. Ad campaigners have taken notice of the change in humor of the new generation; and they are running with it. Peoples' humor has evolved into a more, dare I say, vulgar and less modest one. It has raised the bar, upped the annie. Advertising is bigger and bolder.
One day, I hope to create ads such as the ones I have compiled here for you. They are witty. They are distinct. They are loud in the sense that they refuse to go unocticed. One day, I will be the awkward person behind the advertisment. Look out world,

because here I come.

Apr 28, 2010

I'm Thirsty.

As you were promised from my previous post, here is the visual guide to Coca Cola ads over the years. It talks about everything from the creation of Coca Cola to its ad campaigns in progress today. I tried to make it pretty for you. Enjoy!

Apr 20, 2010

What We Know and Love Over the Years

I was thinking the other day about big ad campaigns; when were they started and how much have they changed over the years. In exploring these questions, I took a product that we all know and did a bit of research. Coca Cola. It is a wholesome thirst quencher that captured the heart of America long ago. Eventually, it swept the globe and is continuing to go strong today. I thought it would be interesting to compare old advertising of the company to its modern day advertising.
I found the original Coca Cola commercial and posted it. I then found a Coca Cola commercial from 2009-20010. There are many changes in the way the product is presented, the way the people look, the quality of the video, etc. WATCH THEM! Please.

Isn't that a catchy song? In 1971, when the commercial was released, the public went wild for it. Phones at radio stations rang off the hook with people asking for it to be played again and again. Now let's watch a commercial from modern time. It takes a new approach to selling the product, yet continues with the same overall message; Coke is refreshing and awesome. Bottom line.

In my next post you'll get an even better look at the way Coca Cola advertisements have changed over the years. You'll get a run through of a visual guide, or time-line, if you will, of different advertising campaigns Coca Cola has created since it was concocted.

On a random note, I found this rather old Campbell's Soup commercial from 1975. I found it humorous in a way. It's just so....old-ish. However, it does a nice job capitalizing on the fact that their product is cheap and affordable in the bad economy of the late 70s.

Clearly, advertising has changed over the years and will continue to change as time progresses. Different things come in and out of style and advertising must go with that flow to appeal to the consumers. I cannot wait to look at this blog in ten years and realize how much advertising has changed in even that short amount of time.

Apr 7, 2010

Game On

Hello! This week, I thought I'd cover the always hilarious ESPN rivalry commercials. We all know how intense college football rivalries can get. In the heat of the moment, obscene gestures are made, slander is slurred and violence, be it physical or mental, is an issue. The first video I've posted is a prime example of the rivalry of Michigan and Ohio State at its peak. The second is my own version of an ESPN rivalry commercial. It takes a different twist throwing trash talking aside. Watch, compare the two and let me know your thoughts and feelings. Gracias.

PS- In shooting the video and pictures for the commercial, I cannot tell you how many awkward glances we got. Mission accomplished.

Mar 31, 2010

It is awkward in itself that I am putting up a post about tampons and 'that time of the month' for us girls. But that is the name of the game for this blog so, if you can't stand the heat, stay out of the kitchen.

Everyone knows that the subject of girls and aunt flow has always been an awkward one to talk about. It is gross. It makes us feel fat, angry and emotional. Also, it arrives at an awkward stage in our lives. We're at that 'in between' time when we are, as Britney Spears put it so correctly, "not a girl; not yet a woman." (Feel uncomfortable yet?) I saw this commercial not too long ago about the feelings aunt flow brings when she rolls around each month. I found it hilarious and when you think about what is being said. It is all so sarcastic and if you turn everything she says around, you get the truth. So boys, watch it. Take notes. Learn to stay out of our way when aunt flow is in town. (If you didn't feel uneasy before, do you now?)

In watching that commercial, it can be realized that other tampon ads truly are ridiculous. You do not want to dance, frolic, smile, twirl on the beach, OR twirl on the beach in slow motion. You want to punch stuff. This ad gets it right. It's sarcastic display of the above mentioned activities done while girls are on their period, (AH! It is indeed the first and only time I will use that terminology in this entire post) gives people a cut and dry explanation of how people actually feel during 'that time of the month'. In the process, it makes for a rather funny ad in my opinion.

Mar 24, 2010

No, I Will Not Hug You

You can subscribe to the podcast in this post on iTunes by clicking on the title of this blog.
Sour Patch Kids are the bomb aren't they? The commercials perfectly explain the way they taste.

First they're sour...

Then they're sweet.

I thought it'd be interesting to get my roommate's point of view on the infamous Sour Patch Kids commercials. She, being my roommate, also appreciates a nice and solid awkward situation. What is more awkward than waking up in the morning with one pigtail missing? Or how about walking out your front door and getting slapped in the face via eggs? Or even better, taking a scenic bike ride through the park and smacking into a mural painted on a brick wall? Those delicious devils get the best of us every time. Not my roommate though...


When I listened to Katie's testimony, I realized, 'She's right.' These crazy kids can't just do whatever they want and expect us to forgive them. It is not okay that you forced a pigeon to poop on me; being delicious isn't going to cut it anymore.
Who am I kidding? That is a lie. Taste buds around the globe have saved Sour Patch Kids thus far. But if their sour moments get any worse, even taste buds may not preserve them.

Just a thought.

Mar 17, 2010

Don't Cross the Line!

You know that imaginary line between funny and just plain messed up? It is often crossed by attention seekers and/or people who have zero filter and zero people skills. Ads that have been banned from T.V. and magazines crossed that line. The line is sacred! One must respect the line while not letting modesty completely over-shadow the statement trying to be made. The envelope must be pushed at times or else we would never see ads that truly made a statement and caused people to think.
The following commercial was banned from T.V. on account of its sense of raunchiness and over the top method of delivery.

Also, I am 65% positive that there is a point in time in which the teenager's manhood is visible to the world as he is flying through the sky. Nudity; really X-Box promoters?
Here is an example of another ad that hurdled the fine line.

Ha. I don't really think an explanation is in order for that one.

No one can say that these ads don't grab their attention. However, there are certain morals and such that need be preserved. These ads leap the line and head straight for the bad side of the awkward scale. That is why they did not air. That is why it is so important to realize the boundaries and not exceed them.